Why do a lot of business people not read business books?
This afternoon I was scrolling through Quora (as you do) and I kept seeing the same question popping up constantly…
So I thought I would dive in and see what I could find out!
So why don’t a lot of business people read business books?
Okay, so speaking from personal experience I would say it is most likely down to a time issue.
I mean, as someone who works with other companies as well as running my own, I need to get stuff done.
I often find myself running out of time to get the important tasks completed so sitting down and taking time out to read loads of books just seems like a bit of a dream.
Just because I don’t read books, doesn’t mean I can’t access the same information and gain the same knowledge.
If you want to know how I benefit the same way a reader
What are the benefits of reading business books?
Well, as I mentioned before, you get access to a lot of information that you wouldn’t necessarily have without reading.
You get to tap into other people’s knowledge, experiences and most important, it can motivate you and give you the tools that you need to succeed.
Personally, I always try to put aside 10 minutes a day for reading. It can be when I’m in the bath, eating my breakfast or when I’m waiting in between appointments.
I generally only get a couple of pages read but at least I am making progress where I can.
Obviously, I need other methods of getting the information I want without it taking me a year to read one book so what are some of the things you can do if you struggle to make time?
Or just don’t enjoy reading!
Now this is my absolute go to when it comes to books because it is so convenient. I literally listen anywhere and everywhere.
Driving to work, washing the dishes, walking the dog. Absolutely everywhere!
Every time I buy a book, the first thing I do is check whether or not I can get an audio version too.
By having access to an audio book, you are opening yourself up to exactly the same information but without having to physically read the pages of a book.
Sure, I sometimes have to go back and repeat some sections because you can get distracted and miss key pieces of information but honestly, it’s an absolute live changer.
And it’s even better when the actual author does the narration too!
Podcasts are very similar to audio books but the thing I love about them is that they tend to be broken down into bite size episodes.
There are some many great podcasts to listen to and the best thing is, most of them are free if you use an app like:
If I’m being honest, I don’t tend to listen to that many business podcasts. I mean, I have a select few that I tune into but I mainly listen to podcasts that centre around some of my hobbies.
Yep, where would we be without the power of the internet… blogs to be precise?
So why do we use blogs?
Well, for starters, it’s easy to find information related to the exact thing we are interested in.
… and most of the time it’s pretty easy to just scan until you find what you need.
In short, blogs are;
Most good blogs are broken into specific categories within a particular niche so it is easy to find exactly what you are looking for.
The difficult part is finding a blogger that you enjoy the writing style of and someone that delivers the information that you want in a way that you understand and can implement.
And now we come to video content.
Video content is great for those who are more visual learners. And just like blogs, you can really drill down on what information you need.
Again it’s quick, easy and accessible.
Just watch your time because it’s so easy to fall down that rabbit hole. I know I’m a sucker for it when they keep suggesting videos and then before you know it, 30 minutes wasted!
Courses, Webinars and TED Talks
Some of the best ways to get your hands on information that helps you succeed in business is to try courses and webinars.
You can find pretty much anything on teaching site like Udemy and Teachable now so it shouldn’t be difficult to find something.
…And if you sign up to site notifications you can save a lot of money with subscriber discounts.
Membership sites, like Digital Marketer and The Societe, are another great resource but are a little more on the pricey side when you are just starting out.
Usually, membership sites will give you specific resources each month or exclusive courses and webinars that you can access.
In return, you pay a monthly membership fee.
When you are just starting out, you’re probably going to be keeping those purse strings quite tight. This is where TED Talks and free webinars come into play.
TED Talks is a great way of getting expert advice and information from the comfort of your mobile and the best thing is…
You know what else is free?
A lot of webinars. Look out for them on your Instagram feed, or your favourite blogs but bear in mind…
Most hosts will be trying to sell you on a course or a product related to the webinar so think about whether this is something else that you need.
So in summary, I don’t really believe that business people are no longer reading business books.
Instead, they are finding newer and more convenient ways of consuming the information in a digital format.
What do you think?
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Haley is an online entrepreneur specialising in branding and digital media marketing. She has spent the past 7 years working with local businesses and organisations and helping them increase awareness of their brand and ultimately, increase sales. Haley set up The Boss Babe Empire to encourage others to follow their dreams. With the help of a supportive, knowledgable community, her aim is to offer inspiration, motivation, guidance and support to other female entrepreneurs.