Business cards used to be a common tool used by all business owners.
But in today’s modern era, everyone carries their smartphone* around with them.
So the question is…
Are business cards really needed?
In my opinion: YES!
If you want to be taken seriously, and allow people to get in touch with you easily then you definitely need your own branded calling card.
Are Business Cards A Dead Medium: 4 Reasons Why You Need Them…
They give people the opportunity to follow-up
When you first meet someone, you work so hard to develop a rapport with them.
You want to give them the opportunity to follow up with you right away without having to reach for a pen and paper or their phone.
Don’t get me wrong, there is nothing wrong with exchanging details by adding them directly into your phone or using the many apps available but…
Sometimes there is no substitute for a good old fashioned business card when encouraging people to follow up with you.
They show that you are a professional
In business, it’s the small touches that can count the most.
So by taking the time to design and put your details onto a business card you are showing the world that you are professional.
It separates you from the 99% percent of other business people and students that are also looking for the same opportunities.
Think about it…
Which person would you rather do business with – some who gives you their number on a napkin or so you can enter it directly into your phone or the person who hands you a carefully thought out calling card?
Having business cards keep you focused on the goal
How many networking events have you been to?
How many of those events did you go to with the intention of getting your details into the hands of others?
I know from first hand experience that the easiest way to do this is through the use of business cards.
And by adding a certain amount of cards to your purse, you are giving yourself a goal.
So if you want to network with 20 people, you put 20 cards in your purse and your focus is easy. You make it your mission to network and pass your card to the 20 most relevant people.
You can also set a secondary goal to come away with a certain amount of business cards too.
They can help you be more referable
To optimise your calling card there are a few things you need to include…
Obviously your name and contact details are a must but you also need to mention what your skills are too.
Why add your skills? Well, it’s pretty simple really…
When you give a person your card, one of three things can happen.
- they will either pop your card in their pocket and forget about it
- not know what to do with you but know someone else in their network who might be in need of someone like you
- pop your card in their pocket meaning to call you at a later date
By adding your skills to your card, when they need it, they will get a reminder of not only who you are but what you can do for them too.
This means that even if they don’t need your services, they will be able to refer you to someone else that does.
If you do make the decision to have your own business cards made, just be sure to carry them around with you…
They won’t be much use if they are always in a drawer at home will they!
What are your thoughts on business cards? Let us know in the comments…
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Haley is an online entrepreneur specialising in branding and digital media marketing. She has spent the past 7 years working with local businesses and organisations and helping them increase awareness of their brand and ultimately, increase sales. Haley set up The Boss Babe Empire to encourage others to follow their dreams. With the help of a supportive, knowledgable community, her aim is to offer inspiration, motivation, guidance and support to other female entrepreneurs.