When I started my first business I didn’t know much about branding. I thought it was just about creating a logo that I liked, picking a bunch of colours and making sure I used them consistently across my social media.
I didn’t realise that there is a lot more to it than that.
It didn’t take me long to realise that there were some massive holes in my strategy that has to be fixed so that I could give my business the best chance at success.
Branding is the first impression a person has of your business and like it or not, how you brand your business can affect how people perceive it.
You wouldn’t show up for a first date in a pair of sweats and greasy hair, would you? Not a chance. First impressions are important and can make or break a potential relationship.
So, why would you want to launch your brand until you have a solid branding strategy that tells the world exactly what you and your business is about?
By creating a cohesive brand, it gives people something that they can relate to, makes you recognisable and it even makes creating content easy.
Last year I did a branding workbook created by Elle & Company which gave me the tools to put together my brand. The workbook made me question things like what my main values were, how I wanted customers to view my business and even gave me advice on how to go about creating my colour scheme and logos.
I learned a lot from the workbook and would highly recommend it as a tool, especially when used in conjunction with Building Extraordinary Brands Through the Power of Archetypes.
In short, archetypes are figures throughout history, legend or popular culture that are universally associated with specific values and emotions.
As humans, we are programmed to group and organise things such as behaviours and patterns as a way of processing and understanding. The recognition of common traits in people and symbols instantly causes us to feel a particular thought or emotion.
By allowing your brand to take on a particular archetype, you are giving it a character. More importantly, you are allowing people to relate to and understand your brand. This helps to build trust and ultimately increases sales.
When a business acts more human, it is likely to be more successful and in my opinion, the brand archetypes are the perfect way to achieve this.
Haley is an online entrepreneur specialising in branding and digital media marketing. She has spent the past 7 years working with local businesses and organisations and helping them increase awareness of their brand and ultimately, increase sales. Haley set up The Boss Babe Empire to encourage others to follow their dreams. With the help of a supportive, knowledgable community, her aim is to offer inspiration, motivation, guidance and support to other female entrepreneurs.